The big change in revenue teams is not simply that AI is speeding things up. The more interesting shift is that the work itself is being reorganized around a new layer of...
Read ArticleIn go-to-market teams, AI is no longer just sitting in the corner taking notes. It is increasingly being threaded through the daily mechanics of sales and marketing work:...
Read ArticleFor years, go-to-market teams have been organized around a familiar division of labor: sales sells, marketing generates demand, RevOps keeps the machinery from squeaking too...
Read ArticleThe most telling thing about AI in go-to-market right now is not that it can do more. It’s that teams are getting more selective about when it’s allowed to do anything at all ....
Read ArticleThe available signals point toward GTM shifting from fragmented point tools and drafting assistants to unified, agentic operating systems that can execute work, not just help...
Read ArticleThe strongest signals suggest go-to-market is moving from a world of fragmented point tools and drafting aids toward something more ambitious: unified, agentic operating...
Read ArticleThe articles above are based on ongoing research into: How AI is changing go-to-market (GTM) and revenue operations workflows for sales and marketing teams
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