Shapewear has always had a simple public promise: smooth the line, hold the shape, move on. But the discussion around the category appears to be shifting. The new complaint is...
Read ArticleThe available signals point toward shapewear being repositioned from occasion-only compression into a comfort-led, multifunctional technical apparel category. This directional...
Read ArticleShapewear appears to be getting a new job description. Instead of being judged mainly on how much it compresses, the category is increasingly being evaluated on whether it can...
Read ArticleThe articles above are based on ongoing research into: How shapewear design and comfort change
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