Jun 11, 2026
Amazon as a Commerce Layer, Not Just a Store
Signals from recent research point to a shift in how general merchandise retail operates. The change centers on online shopping and the way platforms interact with merchants....
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Jun 11, 2026
Amazon’s next role may be less store, more layer
Amazon has long been treated as a giant store with a very large front door. The latest signals suggest something a little different: a platform that may increasingly sit across...
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